§ WORK — SHIPPED · MICROSOFT XBOX

Hellblade support pages.

Producer role supporting Ninja Theory’s Hellblade series with game-specific help content. Two simultaneous launches, 1M+ monthly active users, 35% ticket reduction.

View Hellblade support pages →

Hellblade — Senua key art (Ninja Theory)

Role: Producer · Microsoft Xbox
Studio: Ninja Theory
Titles: Hellblade I & II
Audience: 1M+ MAU · 40+ languages
Stack: Internal CMS · Azure DevOps · Adobe
Status: Shipped · −35% tickets

§ 01 — THE WORK

Cross-platform support, at flagship cadence.

Collaboration with PMs, writers, designers, backend developers — high-visibility support for the Hellblade franchise. Forms, accessibility, image pipelines.

§ 01.1 — project overview

Production for two launches.

As a content producer at Xbox, I collaborated with PMs, writers, designers, and backend developers to deliver high-visibility support pages for Ninja Theory’s Hellblade franchise. Leveraged the internal CMS to build and structure help center pages tailored for both console and web users across a global audience.

Responsibilities extended beyond page assembly — preparing content for localization, managing secure assets, and ensuring everything met accessibility and Xbox design standards. Coordinated production cycles through Azure DevOps, worked hands-on with image prep and layout decisions, advised on QA workflows for multilingual, cross-platform experiences.

§ 01.2 — behind the scenes

Forms, accessibility, image pipelines.

Built and implemented forms used for user issue reporting and feedback submission across support pages — fully responsive, WCAG-compliant, localization-friendly, privacy-ready. Provided testing guidance, helped shape best practices around form structure, verified implementation across device types and viewports.

Managed the image asset pipeline — capturing, editing, optimizing, tagging screenshots for clarity, context, and localization readiness. Verified UI accuracy, ensured branding consistency, structured filenames and alt text to support SEO and accessibility. Work sat at the intersection of UX and production.

§ 02 — SHIPPED SURFACES

Six surfaces, two titles.

Tap to expand.

01 — Help Center hub

02 — Senua's Sacrifice

03 — Hellblade II

04 — FAQ article

05 — Platform specs

06 — Issue reporting form

Detailed, collaborative, standards-driven work — bridging design, engineering, and content to create scalable solutions.

§ 03 — STACK

The stack, the discipline.

Three disciplines — publishing, asset pipeline, live standards. Held to flagship Xbox quality across two launches.

Publishing
+ ops.

CMS authoring, sprint coordination, and release tracking through ADO. Production cycles aligned with two simultaneous launches.

Internal Xbox CMS
Azure DevOps (ADO)
Localization pipeline

Asset
pipeline.

Image capture, editing, optimization, and tagging. Branding consistency, structured filenames, alt-text discipline for SEO + a11y.

Adobe Creative Suite
Screenshot capture
Responsive design

Live
standards.

WCAG 2.1 AA across all forms and articles, security & privacy review on every form, QC sign-off before publish.

WCAG 2.1 AA
Security & privacy compliance
QC compliance

§ 04 — RESULTS & IMPACT

Three numbers, two simultaneous launches.

1M+

Monthly active users

40+

Languages

−35%

Support tickets

Key achievements

Launched support for both Hellblade: Senua’s Sacrifice and Senua’s Saga: Hellblade II simultaneously.
Reduced average resolution time for support inquiries by 45% through improved content structure.
Achieved 100% compliance with Xbox accessibility standards (WCAG 2.1 AA).
Streamlined content updates, reducing deployment time by 30% through CMS optimizations.

§ 05 — KEY LEARNINGS

Three takeaways, still useful.

Global
first.

Designing support content for a global audience requires more than translation — it demands cultural adaptation and context-aware solutions.

Accessibility as
foundation.

Building accessibility into the content creation process from day one prevents costly revisions and ensures equal access for all users.

Iterative
improvement.

Continuous feedback loops with support teams and users led to multiple content refinements, improving clarity and reducing support volume.

§ 06 — ADJACENT WORK

Adjacent rooms, same studio.

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