§ WORK — SHIPPED · MICROSOFT XBOX

Grand Central 3.0.

Built-from-scratch data platform for Xbox Support — raw exports through advanced Excel logic, merged via Power Query, visualized in Power BI. 7,490 assets tracked, weekly refresh, 30+ users.

Role
Producer · Microsoft Xbox
Built
From scratch · solo
Assets tracked
7,490 published
Refresh
Weekly cycle
Users
30+ weekly
Status
Shipped · Operating
§ 01 — THE WORK

Static reports out, living dashboards in.

End-to-end pipeline replacing manual audits with self-serviceable, weekly-refreshed insights for technical and editorial teams.
§ 01.1 — the pipeline

Engineered end to end.

Grand Central 3.0 is a fully custom-built data tool I designed and implemented for Xbox Support teams. Engineered the pipeline from the ground up — starting with raw Compass and CXT exports, transforming them through advanced Excel logic, merging via Power Query, and visualizing in dynamic Power BI dashboards.

Every data merge, filter, sort, and transformation was crafted to handle messy, inconsistent data across multiple platforms. Replaced static pivot reports and manual audit requests with a living toolset — updated weekly, self-serviceable, tailored to both technical and editorial users.

§ 01.2 — what it unlocked

Visibility, link intel, error awareness.

Teams can now review published assets across IA, GUID, and Contact Us modules with no engineering help. With over half a million links indexed, migrations and redesigns are guided by real data, not assumptions. Surface dashboards flag isOffline risks early, improving UX and troubleshooting.

71,000+ Contact Us modules across 75 locales tracked, visualized, and no longer hidden in CSV hell. Dashboards reflect milestones like the 4,000+ asset surge in March, giving teams historical proof and future planning support.

§ 02 — STACK

Three stages, one pipeline.

Inputs, transformation, output — one repeatable, transparent flow others can maintain.
01

Inputs
+ sources.

Raw exports from multiple Xbox content systems — messy, inconsistent, often broken. The pipeline normalizes everything before it touches a chart.

  • CXT exports
  • Compass data
  • SharePoint
02

Transformation
+ logic.

Excel as a transformation engine — lookup chains, error flags, pattern detection. Power Query merges and shapes feed into the model.

  • Excel (advanced)
  • Power Query
  • Lookup + flag logic
03

Output
+ insight.

Dynamic Power BI dashboards built for both technical and editorial users. Self-serviceable views replace audit requests.

  • Power BI dashboards
  • Self-serve filters
  • Weekly refresh
§ 03 — RESULTS & BENEFITS

Three numbers, one source of clarity.

A dashboard is a tool, not a deliverable.

30+

Weekly users

Weekly

Data refresh cycle

7,490

Published assets tracked

Grand Central isn’t just a dashboard — it’s a source of clarity. The tool transformed how Xbox Support teams audit content, uncover link dependencies, and track error trends. Here’s what changed:

§ 04 — KEY LEARNINGS

Three takeaways, still useful.

01

Excel
engineering.

Learned how to shape and optimize thousands of messy rows with lookup chains, error flags, and pattern detection logic.

02

Pipeline
thinking.

From input to transformation to output — designed a repeatable, transparent data flow that others can maintain.

03

Scalable
insights.

Designed dashboards that are not just reports but tools for making confident decisions and telling a story with data.

§ 05 — ADJACENT WORK

Adjacent rooms, same studio.

Got messy data,
need a dashboard?

Excel + Power Query + Power BI — from raw exports to self-serviceable insights, built so others can maintain it.

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Or email hello@ambientpixels.ai →