Ninja Theory Help Center.
Animated showcase for the Hellblade and Senua’s Saga help center on support.Xbox.com →. Motion design in After Effects, narration by Ava — a custom Azure AI voice agent tuned via SSML for natural clarity, tone, pacing.
Watch on YouTube →- Role
- Producer · Microsoft Xbox
- Studio
- Ninja Theory
- Format
- Animated showcase
- Narration
- Ava (Azure TTS · SSML)
- Pipeline
- After Effects · 7 AI tools
- Status
- Shipped · Operating
Motion design, narrated by Ava.
“In addition to animation, I also had the opportunity to serve as a producer on the Help Center website itself — helping shape its structure, tone, and accessibility strategy.” — Chad Martin (Pixelpusher)
Seven steps, powered by agents.
Creative
concepting.
ChatGPT, Claude, Gemini for brainstorming, script outlines, wireframes, and scene sketches — establishing creative direction and visual tone from the start.
Project
management.
Nova, a custom GPT-based project guide, tracked goals, managed timelines, and provided creative decision support throughout production.
Animation &
motion design.
Enhanced After Effects with AI tools like Runway, script-assist agents, and pre-trained motion models — automating transitions, generating keyframes, aligning visuals to audio.
Asset
creation.
Adobe Firefly, Midjourney, and Photoshop plugins with custom AI assistants for textures, visual effects, and imagery — rich, layered environments.
Voice &
audio.
Created Ava, a branded voice agent built with Azure Voice Studio, using SSML scripting and GPT-assisted prompts to control tone, pacing, and clarity for natural-sounding narration.
UI &
design feedback.
Review agent using ChatGPT Vision to analyze UI screenshots, providing automated feedback on clarity, spacing, contrast, and accessibility.
Script &
on-screen text.
ChatGPT and Notion AI to co-develop scripts, adjust tone, generate short-form copy for titles, subtitles, and overlays — viewer-friendly content aligned with brand voice.
Stack:
seven AI tools.
ChatGPT · Claude · Gemini · Runway · After Effects agents · Azure Voice Studio · Notion AI
Result:
under 4 minutes.
An accessible, story-driven experience built for support engagement and user confidence.
Six agents, each with a job.
Ava
voice agent.
Custom AI voice assistant built with Azure Voice Studio, using SSML scripting for precise control over narration. Handles all voiceover with natural intonation and brand-consistent delivery.
Vision
design agent.
ChatGPT Vision-powered assistant that analyzes UI screenshots, providing real-time feedback on design elements, spacing, and accessibility compliance.
Runway
ML.
Integrated into After Effects for AI-assisted motion design, automating rotoscoping, generating complex motion patterns while maintaining visual consistency.
ScriptFlow
writer.
Custom agent combining GPT-4 and Notion AI for script development, generating multiple versions of on-screen text and maintaining brand voice consistency.
Editorial
agent.
AI-powered editorial assistant that refines scripts and generates on-screen text — consistency in tone, style, brand voice, optimized for clarity and engagement.
Nova
PM.
“Like a cosmic conductor, I orchestrate your project’s rhythm — tracking milestones, balancing resources, and foreseeing snags before they can say ‘missed deadline.’”
Three pipelines, one polished result.
Animation
pipeline.
Custom AE templates + scene rhythm sync + SSML-driven timing.
- Responsive composition (16:9, 1:1, 9:16)
- VO pacing matched via NovaMotion
- SSML timestamp triggers
Visual
design.
Adobe Illustrator + Premiere LUTs + Boris FX continuum.
- Vector assets — Illustrator CC
- Color grading — Premiere Pro custom LUTs
- Effects — Boris FX Continuum
- 1920×1080 @ 30fps, sRGB
Audio
production.
Azure AI voice + Audition mixing + AIVA scoring.
- Azure AI Neural Voices (SSML-tuned)
- Adobe Audition + iZotope RX
- AIVA-generated music in Logic Pro
- Stereo mix at −16 LUFS, 48kHz
01 — AE composition
02 — Color grading
03 — Audio mixing
Six frames, one help center.
01 — Help Center overview
02 — Home page
03 — Support form
04 — PRR survey
05 — Footer customization
06 — System notifications
Four numbers, one new template.
+85%
Help Center awareness
Increase in fanbase engagement
3.5×
Feedback submissions
Via PRR system
100%
Stakeholder approval
For art & accessibility
New
Template standard
For future support hubs