A method for
asking well.
The C.R.E.A.T.E. method gives a structured way to design clear, specific, and effective prompts for AI systems. Six steps. One pattern. Use it for narrative, design, code, or anything you need a model to produce on the first pass.
Six letters,
one prompt.
Character.
Clarify the role of any character, voice, or persona in the request — their context, motivation, and the environment they sit in. The clearer the actor, the steadier the output.
→Request.
State the requirement plainly. What is the goal, what must be included, and who is it for? Tailor the ask to the audience — relevance is a setting, not a hope.
→Examples.
Provide examples or references that align with the vision. A few well-chosen reference points anchor style, tone, and shape better than any amount of adjective.
→Adjustments.
Specify the deviations — the twists you want, and the patterns to avoid. Naming what shouldn’t happen is often the fastest way to get what should.
→Types.
Describe how the result should land — file format, length, structure, medium. If the output has to live somewhere specific, say so in the prompt.
→Extras.
Anything the previous five didn’t cover. Special features, custom constraints, references the model should keep in mind. The catch-all that keeps the rest clean.
→A worked
example.
Design an A5 flyer for ‘Bean Bliss,’ a new coffee shop, that captures its cozy atmosphere and unique offerings.C · Character
It should include the logo, address, opening hours, a QR code, and highlight the shop’s commitment to sustainability.R · Request
Emulate the successful aspects of provided coffee-shop flyer examples, especially in layout and font choices, while exploring warm, artisanal design elements.E · Examples
The flyer must avoid clutter and emphasise visual appeal.A · Adjustments
Deliver in two formats: print-ready PDF and a square PNG sized for online sharing.T · Types
Incorporate a special opening-week offer to encourage visits. Creative suggestions for making the flyer unique are welcome.E · Extras